New Matter was founded by Idealab with a mission to bring 3D printing to every home, school, and office. My team designed graphics for a successful crowdsourcing campaign when the company first launched, and then we followed that up with marketing work, ad campaigns and trade show materials as the company grew.
“Your ideas and creativity are so inspiring and I have no idea what we would have done had you not been helping us stay focused and organized.” Engineer, New Matter
We partnered with New Matter to design the content and flow of their investor pitch in addition to visuals for their deck. The company successfully raised a Series A round. Sample slides are represented below (slides containing confidential information were removed):
New Matter exhibited at LA Comic Con to reach customers who want to 3D print costume accessories for cosplay. We designed these promotional banners for their booth:
For a Minecraft-themed tradeshow, we restyled New Matter's booth to appeal to families who want to 3D print their Minecraft designs. These postcards with promo codes were given out at the booth to those who weren't yet ready to buy their printer:
New Matter ran ad campaigns to reach customers across a variety of demographics. We designed this carousel ad for Facebook to generate brand awareness for New Matter's 3D printer:
When the idea for this company was first being prototyped, it was known as IdeaShaper. My team created the following visual identity for this early phase:
Idealab designers: Jason Atzert, Rodger Tanaka. New Matter's corporate identity was designed by frog.
