The Idealab design team developed the identity and user interface for a number of mobile apps. Working with entrepreneurs to understand their product goals, we start with wireframes before moving into visual mockups and creating assets.
Migo is a real-time search engine for getting people from point A to point B. We designed the app to make it easy to discover and compare the cost and proximity of nearby rides:
We thought through multiple versions of Migo's app structure and user flow in wireframes such as this one:
Savr helps people save money on groceries by finding deals and automatically comparing the cost of their shopping lists at their favorite stores:
We reviewed different mental models for matching store deals to items on a shopping list and tested lo-fi mockups and wireframes with user groups to find out which approach felt most intuitive:
“Kristen does beautiful visual design work and is sensitive to the user experience. She’s fantastic at managing her team and the client relationship — she brings finesse, openness, give-and-take, and a golden heart to every interaction.” Chief Product Officer, Idealab
WhiteCoat brings medical and urgent care to people’s homes (see marketing work). Customers use WhiteCoat's mobile website to request their house calls:
We did comprehensive user flows for selecting an appointment time as well as collecting the patient's information based on who they are, whether they have insurance, and what medical help they require:
Scout for Craigslist helps users find listings for goods and services in their neighborhoods:
Idealab designers: Rodger Tanaka, Jason Atzert
