codeSpark teaches young children how to code using cute characters in a fun virtual world. codeSpark’s product has won multiple awards and is used by millions of kids around the world. The Idealab design team developed the corporate identity and materials that got the company off the ground.
codeSpark's business cards featured characters from their software and the backs of the cards were printed in multiple colors:
This investor sheet helped codeSpark raise its first round of financing:
A few sample slides from the pitch deck targeting investors and partners (slides containing confidential information were removed):
Website design for codeSpark's mobile app, “The Foos”:
Idealab designer: Rodger Tanaka. Game characters and artwork were designed by a third-party.
