WhiteCoat was founded to bring medical and urgent care right to people’s homes. Idealab’s design team created the corporate identity, marketing collateral to drive new users, and a website to book appointments.
We played a key role in designing the entire user experience for WhiteCoat's customers. This is part of our wireframe flow for booking a house call on WhiteCoat's mobile website:
“I’ve worked with a fair share of designers in the past and I don’t think I’ve ever seen mindful design quite like yours. Your method, process, and outcome are very deliberate and it makes such a difference.” Co-founder, WhiteCoat
WhiteCoat partnered with organizations such as Otis College of Art and Design to offer new healthcare benefits. This postcard was distributed to students on campus:
Idealab designer: Rodger Tanaka
